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Fact Sheets

Characteristics of Women-Owned Businesses Fact Sheet

Beyond their ownership, many women-owned businesses share common traits, challenges, and strengths. Programs that calibrate for these characteristics and focus on addressing resulting needs can serve broad audiences while also activating missing entrepreneurial talent.

NWBC’s fact sheet identifies common characteristics of women-owned businesses as of 2025, and supporting data:

  • They tend to be small or microbusinesses.
  • Women-owned businesses have shorter tenures than male-owned counterparts, and women owners are younger than male owners.
  • Women owners are more likely than men to operate a business as a second pursuit, in addition to other employment.
  • Women-owned businesses are more undercapitalized.
  • Women’s businesses are more likely to be negatively affected by inaccessibility of affordable child- and family care.
  • Women-owned businesses are concentrated in service and retail sectors that typically experience slow growth, and limited access to tax credits and other benefits and opportunities.

Download the fact sheet here:

Download

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